A scalable digital signage solution enabling centralized, consistent content control across multiple restaurant venues.
Layout exploration
Multiple prototypes were created to test menu layouts, using standardized formats for the remaining content.
A website screenshot integration enabled automatic updates from existing content, but incompatible layouts, overflow issues, and visual mismatch made it unsuitable without website changes.
The integrated QUICKnote function provided flexible, brand-aligned options with better readability, but required more manual effort and increased the risk of update errors.
Usability testing
All three prototypes were reviewed with the staff at Bricks Eatery, assessing strengths, limitations, and manual update flows. QUICKnote was selected as the most suitable option, offering fast updates, easy access, and fewer design constraints.
Layout & menu
The first objective in this project was to determine the layout which included an interactive menu and additional sections of the digital signage. The most important factors to consider was high accessibility and readability from a user perspective and that the menu was easy for local staff to update on the spot. In addition to the menu function, the screen itself needed to accommodate four additional sections with standardized formats such as 1:1, 16:9, and 9:16 to allow for stock material to be used for promotions or information. Below are the three main solutions we considered.
Design and layout
A style guide and visual tone were established to keep all digital signage and promotions aligned with Bricks Eatery’s identity, serving as a clear reference for consistent content creation.
User testing
Live testing confirmed clear readability at a 2-meter distance and validated accessibility and hierarchy. Simple, glanceable content performed best, while content updates and scheduling enabled quick, real-time changes.
Scaling solution
The system was designed for multi-location use and, after a successful rollout, was scaled to two additional restaurant locations through centralized content control and reusable layouts.
